Alienation, they say, can be traced to the industrial revolution when craftsmen were forced to become factory workers. They simply could not compete either by way of volume or quality against the factory. And so they had to give in to the new world order. In their workshops, they owned the means of production; in the factories, they didn’t. In their workshops, they were the masters; they made and sold products. In the factories, they were little more than slaves; they sold their labour power for products owned by the company and driven by capital. In their workshops, they were involved in all stages of a product’s creation; they were like artists infusing each product with their creativity. In the factories, the manufacturing process was fragmented into distinct stages, each requiring one worker to a series of repetitive actions. There is no creativity there.
A factory worker doesn’t look at a factory product and say, “It was I who made that.” The worker becomes part of the machine and is just as expendable as any spare part. A factory worker cannot take a factory product and say, “This is mine and I will sell it.” It is not his. It is owned by the factory. Alienation is the phenomenon in which a worker becomes divorced from his labour and the work of his hands, an abomination that is so far removed from our natural ability to, like God, admire our work and say, “It is good.”
I think, however, that the feeling of alienation resulting from this divorce between a labourer and his labour does not depend on the method of manufacturing per se. For example, Japanese management styles (at least in the middle of the 20th century) were very effective in keeping workers happy. The workers, despite working under Western-style factories, did not feel alienated. This was because the Japanese management system was designed to effectively allow the Japanese worker to identify with the factory. Workers were “employed for life,” subjected to a corporate culture that developed company loyalty—singing pro-company songs in the morning, attending company parties, being exposed to all sorts of propaganda about the goodness of the company, the progress of the company, the superiority of the company over its rivals. The worker, in identifying with the company, allows his subjectivity to be diffused into this collective identity, this community bound by the common goal of increased production and profit.
This is propaganda at it’s best. After all, the workers do not, in supposedly sharing in the company’s dreams, actually get shares in the company’s profit. But it is exactly the genius of “motivational activities” that allows the worker to identify with the company while all the company needs to do is maintain an appearance of identifying with the workers. The Japanese were pretty good at it, and so their workers were blinded and unable to see the reality of their alienation. Ignorance is bliss. But this is one way in which alienation is countered—if I am made to believe that I am an integral part of the company (not just an expendable worker but a consciousness among a community of subjectivities united as one identity, one community) then I can be made to believe that I made the company’s products, I own the company as the company owns me, and I share the company’s success.
This success of corporate management in imposing this process of identification is apparent when managers announce the status of the company to their workers. When the company experiences success, the workers rejoice, they feel “good”—even though their salaries don’t really change. And so they work harder to maintain this good feeling of success and are even prepared to make sacrifices for the company (forced overtime, delayed salary raise, etc.) if the company experiences difficulty because they see the company’s success or failure as their own.
In the past, people thought of alienation as something that only plagued the workers. Most of us have gotten over this naiveté. It has become obvious that professionals, though exploited in different terms, are likewise vulnerable to alienation.
The modern office is not that different, after all, from a factory. Writers who learned so much about their craft in college end up doing dull, generic reports and letters. Like the factory worker, they can find themselves drained of any capacity for creativity as they are driven by demands of efficiency to use word processors to cut and paste generic texts from one document to another.
I am reminded of Bubbles Guerrero who said one evening while photocopying hundreds of materials way into the wee hours of dawn (8 hours of overtime): “I can’t believe I studied twelve units of Philosophy in college for this.”
In truth, many young professionals entering junior corporate positions are experiencing this alienation, leading to a phenomenon that has been dubbed the “quarter-life crisis,” a time when the promises of youth are broken in the face of alienating professional reality.
Not all yuppies suffer from this, of course. Some companies, especially multi-national companies, are particularly good at making junior employees feel good. These employees are given all sorts of bonuses and incentives and indoctrinated into company values of loyalty and honour. These things encourage identification with the company. Like the Japanese workers of half a century ago, modern yuppies can feel just as happy—and be just as blind to the alienating circumstances of their professional labour. Call centre employees in the Philippines, for example, can become ecstatic over freebies and bonuses, they feel lucky for belonging with the company as opposed to working for some pathetic organization where workers are unappreciated and underpaid (like, say, a Philippine government agency)—all the while ignoring the fact that their foreign counterparts are earning several times as much.
This feeling of superiority that leads individuals to read other people’s lives and beliefs as somehow wrong or inferior while failing to realize the contradictions in our own lives—contradictions that upon realization could lead either to suicide or revolt—is a result “ideology” as formulated by Louis Althusser. Ideology is what keeps us happy, what allows us the privilege of bliss in ignorance of the things that ideology allows us not to see. The ideology of social mobility, for example, that has driven millions of Filipino youth to study in order to achieve personal success is a type of ideology propagated by the State and by the educational ideological state apparatus. This ideology, by pointing to the educational system as the official means toward personal progress, allows the State to shift the blame from itself (for its corruption and inefficiency) to the people themselves. In fact, the educational system itself is the means in which the ruling class keeps class boundaries and counters the social mobility it is supposed to produce. For example, students in public schools (where poor people go) are blamed for not reading when their libraries have no books, for not being smart enough when their teachers are overworked and underpaid, and for not passing entrance exams to prestigious universities when the difference between the quality of education in public schools and private schools (where the children of the middle-class and the elite go) is so vast.
Poor children are allowed by the state to go through the school experience so that in the end, when they end up in some dead-end job, they can be made to believe that their failure in life is nobody else’s fault but their own—a belief that is essential in an ideal worker who is submissive and obedient because he knows his “natural” place. But how can it be their fault when they never had a chance from the very beginning? Their poverty forced them to avail themselves of poor-quality education—education for the poor—which in turn determined that they would remain poor and deserve to be so.
Not all poor children fail. Some are able to rise despite the fact that the game is rigged. These are the people who become the poster boys and girls for the ideology that education must lead to success. I was once (and still is?) such a poster boy.
This, then, is the role of ideology. Ideology is the comfortable cage that blinds us from seeing that we are in fact imprisoned. The full force of alienation occurs when ideology, for some reason, crumbles. We are either forced to suffer the alienation or forced to find release by seeking escape.
In my previous post, I sounded as if, just because of the fact that I had decided to pursue an academic career, I have somehow escaped alienation. Because I no longer needed to cut and paste texts onto generic documents but was now in an environment where I could read what I wanted and write what I wanted, I made the silly assumption that I have now “awakened from my torpor” and am now "resurrected." This is wrong. At the end of the day, I know that I’ll be working in institutions where dissent is expressed not in order to inspire radical change but in order to be contained. And who is to say, even if one were to be inspired to revolution, that the acts and institutions of revolution are themselves free from subtler but no less dark machinations of ideology?
Ideology is inescapable. I merely transfered myself to another part of the cage. I laugh at myself and my previous entry.
Still, I go on. I go on believing that, despite the realization that there is no way out of the cage, there must still be avenues for redemption.